Ten years of Gioia: a Milano Design Week to be remembered!

The recently wrapped up Milano Design Week 2025 marked a rather special moment for us. We celebrated the tenth anniversary of the Novamobili flagship store on Via Gioia: ten years of encounters, projects and visions shared with our community of designers, architects and professionals.

With visitor numbers up 70% on 2024, this was the most highly attended edition ever: a real record, reflecting a year of growth, energy and increasingly solid relationships.

Thank you to everybody who took part in the event celebrating this important milestone, during which we revealed our Ten years of Gioia video and partied to the music of DJ Albertino.

During the week, we also debuted Dedalo, the latest system from Novamobili employing a combination of uprights: modular and functional, it’s designed as a flexible solution for interpreting contemporary living requirements.

We’re ending this Milano Design Week with our sights set on the future.

Our flagship store located at number 6/8 Via Melchiorre Gioia in Milan is always open: a space for you to connect with others, imagine and design.

Watch the video and browse the gallery to relive all our Milano Design Week 2025 action.